Raymond Weil's brand DNA has long been associated with promoting the music and the arts.
They had a limited budget, but wanted to host a charity event with very high profile celebrities.
In addition, Raymond Weil wanted to grow their men's watch business.
K+K INITIATIVE:
K+K researched a broad spectrum of NYC based charities and proposed the Labyrinth Theater - Philip Seymour Hoffman's theater group.
We proposed the Labyrinth Theater because it was a way Raymond Weil could honor highly respected actors for their body of work and it truly supported the arts.
It was also in keeping with the brands tag line "independent spirit."
In addition, the evening was a very "cool and edgy" event that we wanted to use to attract younger affluent males.
END RESULT:
The celebrities in attendance included Phillip Seymour Hoffman, Chris Rock, Kristen Wiig, Paul Rudd, Billy Crudup, Josh Charles, and Bobby Cannavale.
Raymond Weil received over 14 million media impressions in newspaper, online, and tv.
